Apple Watch Continues to Lead Smartwatch Gross sales regardless of Stiff Competitors from Samsung


Counterpoint Analysis’s new report printed in the present day reveals that the overall smartwatch shipments within the third quarter of 2021 had been up by 16 % in comparison with final yr’s third quarter. Apple retained the highest spot when it comes to the variety of items shipped, whereas Samsung achieved its highest quarterly shipments, coming in second place.

Apple’s smartwatch market share fell by 10 % yr on yr (YoY) because the Apple Watch Collection 7 launch was delayed to the fourth quarter. Regardless of this, the model shipped probably the most smartwatches in Q3 2021, because it did within the earlier quarter.

We consider it’s seemingly the Apple Watch Collection 7’s success will likely be mirrored within the report for the fourth quarter for the reason that wearable gives a notably superior expertise in comparison with different smartwatches. This can be a huge motive why Apple instructions a premium and the Apple Watch sells strongly regardless of stiff competitors from cheaper and similarly-priced wearables from Android OEMs.

Counterpoint Research Apple Watch Q3 2021

Counterpoint Analysis’s report reveals that Samsung reclaimed second place on the checklist from Huawei and narrowed the hole with Apple’s sale quantity in Q3 2021. This may be attributed to the Galaxy Watch 4 sequence launch that marks the corporate’s shift to utilizing Android-based Put on OS from its Tizen working system. Moreover, the brand new physique composition function and selection of two variants (fundamental and traditional) had been additionally nicely obtained by customers.

The analysis agency’s senior analyst Sujeong Lim mentioned, “Samsung carried out higher than anticipated within the third quarter. Though the Galaxy Watch 4 sequence shipments had been a lot greater than anticipated, greater than 60% of the overall shipments had been bought in North America and Europe, the place the share of mid-to-high worth vary fashions is excessive. To additional enhance its market share, Samsung is predicted to launch reasonably priced fashions inside 2-3 years to focus on the fast-growing Asian market. One-third of smartwatches bought in Q3 2021 had been priced below $100.”

The stellar efficiency of Indian smartwatch makers can be price a point out. Noise and boAt ranked first and second, respectively, within the Indian smartwatch market. Each the manufacturers greater than doubled their quantity of merchandise bought from the earlier quarter. Merchandise from these producers are aimed squarely on the finances and mid-tier worth segments, in order that they run LiteOS and don’t supply as many options and features because the Apple Watch does.

[Via Counterpoint Research]


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