Danish common on-line spend highest in Europe


The strongest ecommerce markets in Europe have remained on the highest. Nonetheless, shoppers in Denmark have spent probably the most on-line previously 12 months. These findings are revealed within the latest report by Direct Hyperlink.

12.000 shoppers surveyed

Understanding client habits is essential for on-line retailers. Getting insights into what their potential prospects discover essential and spend cash on, may help them optimize their on-line retailer.

A brand new report revealed by Direct Hyperlink, who makes a speciality of customer-specific supply options and the distribution of merchandise over the world, surveyed about 12.000 shoppers in Belgium, Denmark, Finland, Norway, Poland, Spain, Sweden and the UK. The report provides insights into client habits and the way ecommerce has grown in these markets.

Germany and the UK nonetheless strongest markets

As in earlier years, Germany and the UK are nonetheless the strongest ecommerce markets in Europe. Each markets have comparatively excessive buy quantities and a excessive ecommerce share mixed with a big inhabitants. Based on the survey, 62 million shoppers in Germany have shopped on-line within the final 12 months, whereas the corresponding determine for the UK is 49 million.

The typical yearly on-line spend per individual within the UK is 2.316 euros.

Throughout the UK, a minimum of 95 p.c of the inhabitants outlets on-line, with an estimated common spend per individual per 12 months of two.316 euros. Sweden follows, as 96 p.c of the inhabitants outlets on-line. They spend a median of 1932 euros per individual per 12 months.

Denmark highest common spend

It’s stunning although, that whereas Denmark has fairly a low quantity of shoppers procuring on-line, when in comparison with the remainder of the nations, the typical spend per 12 months per individual is the best in comparison with the opposite ones: 2.916 euros.

Million shoppers procuring on-line Share of inhabitants procuring on-line Estimated common spend p.p. per 12 months in euros
UK 49.3 95 2.316
Sweden 7.6 96 1.932
Belgium 7.8 87 1.572
Denmark 4.1 88 2.916
Netherlands 13 94 1.968
Poland 25.8 85 1.296
Germany 62.1 94 2.088
Norway 3.9 93 2.364
Italy 40 84 1.608
Spain 34.6 92 1.452
France 44.7 87 2.208
Finland 4.1 95 1.392

The report notes that due to Denmark’s small land space, transport is extra environment friendly. Web penetration throughout the nation is 99 p.c, which is increased than the European common.

‘Danes needed to flip to ecommerce.’

On-line client habits of the Danes modified previously 12 months, as a result of strict lockdowns within the pandemic. Based on 9 out of 10 surveyed Danes, ecommerce was an excellent assist in the course of the pandemic. Nearly half of shoppers within the nation tried new methods of procuring, and even 27 p.c of Denmark’s pensioners tried choosing up their ecommerce parcel in retailer.


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