Spotify takes on TikTok with vertical feed of music movies

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Now we have seen a number of apps like Instagram and YouTube replicating the TikTok type with a vertical brief video feed, and now Spotify can be becoming a member of this record. The corporate has been testing a brand new function in its cell app that principally provides a vertical feed of music movies that customers can scroll via to search out one thing they like.

The function was first observed by Chris Messina (through TechCrunch) within the beta model of Spotify for iOS, which is offered on TestFlight. A brand new icon within the tab bar of the app takes customers to a brand new vertical video expertise the place they’ll swipe up or down to observe brief video clips.

Along with scrolling, there’s additionally a like button and one other one to take a look at details about that tune. Messina believes that Spotify will make the most of one other current function referred to as Canvas, which lets artists create brief movies of their songs. Nonetheless, not everybody appears to have appreciated this function.

Launched broadly in 2019, Canvas permits artists to create movies that accompany their music on the Spotify app. The function had blended evaluations from customers, as some reported they most popular to see simply the static album artwork when listening to music and located the video and its looping imagery distracting. However others mentioned they appreciated it.

Spotify declined to offer additional particulars concerning the vertical feed of music movies, however the firm confirmed in a press release that it has been “exploring the concept of a vertical video feed,” however this doesn’t imply that the function will see the sunshine of day for everybody.

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