Spotify Testing TikTok-Type Vertical Video Feed Known as ‘Uncover’



Following TikTok, a number of huge tech corporations have jumped on the short-form video platform bandwagon. Instagram gives Reels, YouTube gives YouTube Shorts, and even Netflix and Snap have their variations of short-form video content material. Now, Spotify is gearing as much as enter the fray.

The audio streaming big has confirmed that it’s at the moment testing a brand new Uncover characteristic in its app. This supplies customers with a vertical feed of music movies to scroll by, like, or scroll previous. Uncover is the fourth tab within the navigation bar on the backside, positioned between Dwelling and Search.

Twitter consumer Chris Messina instructed TechCrunch that he first discovered the characteristic in Spotify’s TestFlight beta construct on iOS. He likened Uncover to a “pared-down model” of TikTok.

Once you faucet on the Uncover button within the navigation bar, it opens a video feed. You’ll be able to then swipe up and all the way down to view posts, identical to on TikTok. You would additionally faucet the guts icon to love the content material. Messina famous that you may view a regular track info sheet in the event you faucet on the three-dot menu. He additionally speculated that the characteristic may very well be leveraging Spotify’s current Canvas format.

TechCrunch confirmed that the movies enjoying within the vertical feed on Uncover are certainly current Canvas movies uploaded by artists. Nonetheless, Spotify didn’t verify this instantly. The streaming platform refused to share further particulars in regards to the Uncover characteristic however issued a press release saying that it was exploring the concept of a vertical video feed. A spokesperson stated:

“At Spotify, we routinely conduct plenty of checks in an effort to enhance our consumer expertise. A few of these checks find yourself paving the way in which for our broader consumer expertise, and others serve solely as an vital studying. We don’t have any additional information to share right now.”

Our Take

Spotify seems to be within the early phases of growing the Uncover characteristic. Nonetheless, the characteristic could by no means get launched, identical to Tales that Spotify had examined for creators up to now.

Uncertainties however, Spotify is coming into the already-competitive short-video format section. It joins different new choices similar to Netflix’s Quick Laughs characteristic, Snap’s Highlight, and Pinterest’s Concept Pins.

Do you suppose Uncover will probably be a profitable experiment for Spotify? Share your ideas with us within the feedback part under!

[Via TechCrunch]


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