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Exciting eCommerce Sales and Marketing role | Best-in-Class Sales and Performance Marketing Focus
HP got its start over 80 years ago because of two men who believed in their ideas. While a lot has changed since then, our commitment to innovation and creative thought is steadfast. HP’s vision is to create technology that makes life better for everyone, everywhere — every person, every organisation, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze.
We are searching for an experienced eCommerce Sales and Marketing Manager, who will be responsible for driving profitable growth through our recently launched HP online store.
The selected candidate must have a strong sales and marketing mindset, be a results-driven, innovative thinker, with experience building and driving an online business.
If you are a proven ecommerce business manager, who is performance focused, and passionate about driving best-in-class sales and digital marketing programs and user experience, we would love to hear from you.
Main responsibilities
- Manages P&L through forecasting and budget development to drive sales and profitable revenue
- Develop and implement short and long term vision and strategic business plans to drive online growth objectives
- Lead all stages of eCommerce 4P planning, execution, & optimisation – with strategic thought leadership integrating customer (home, student and SMB), market and product insights.
- Lead, manage and execute key marketing initiatives across multiple channels (such as paid search, email marketing, affiliate programs and programmatic media buying) to support growth of the business
- Establish, track and measure HP store success such as web and call traffic, conversions, revenue and leads generated, TCE. Provide regular reports on performance so teams can act upon and gauge success.
- Manage partner relationships & show ownership of deliverables.
- Collaborate with local, regional & global marketing teams to deliver a cohesive output on program planning & execution
Qualifications and Experience
- Bachelor of Business (BB), Arts (BA) or Bachelor of Science (BS) in Marketing or related field;
- 7+ years of proven expertise in eCommerce business management, product management, digital marketing for an eCommerce business
- 7+ years of ecommerce and digital marketing experience. (Utilising key competencies such as paid search, SEO, affiliate marketing, email, display/online advertising, Social (direct response), mobile, comparison Shopping, email and database marketing etc)
- 5+ years of experience managing budgets
- Digital certifications (eg. Adwords Certification/ Social Media certification – Hubspot/Hootsuite) desirable
- Ability to develop comprehensive 4P sales and marketing plans targeting home, student and SMB audiences, with a focus on developing key initiatives, optimisation and testing
- High level of business acumen, with strong can-do attitude, critical thinking, problem-solving, and analytical skills
- Analytic skills – ability to drive results-oriented, measurable and highly optimised media plans and implementation and to link marketing results to business results. Experience on tools such as Google Analytics/Adobe Marketing Cloud are required.
- Effective oral and written presentation skills, with ability to influence others and interact at senior management level across multiple regions
- High-level organisation/process management skills needed.
- Marketing and marketing communications acumen – ability to partner with global and country marketing leads, product and segment marketing leads to jointly deliver high impact marketing campaigns.
Knowledge and Skills:
- Strong understanding of and experience marketing to SMB, Gaming and Home consumer audiences
- Passion for eCommerce and technology
- Creative thinker that finds new processes and solutions for business strategy
- Advanced writing and editing for the web – very minimal peer or manager edits needed.
- Proven web analytical skills (measurement, ROI, forecasting).
- Excellent organisational, project management & time management skills
- Ability to link interactive plans and activities to business results.
- Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
- Strong knowledge of Internet principles and web site production.
- Strong knowledge of direct marketing and CRM.
- Maintain HP marketing management systems as needed.
- Proven experience managing, leading, driving and measuring virtual teams toward common goal.
- High levels of tact and diplomacy.
- Agency and budget management.
Thank you for taking the time to review our job, if you think it is a match to your experience and interests please apply today— we are eager to learn more about you! If you know a friend who may be a fit for the job please refer them.
Please note the above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties and skills. Other duties may be added, or this description amended at any time
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About HP
You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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