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VMware is looking for a strong, seasoned professional to join our Global Web and Digital Services organization as Manager of Digital Marketing Analytics. In this role, you will impact our web strategy, SaaS transformation and various demand generation programs, to accelerate the buying decision and support the customer lifecycle. The role requires a multidisciplinary blend of analytical experience, strong technical capability, and business strategy. Reporting to the Director of Digital Marketing Analytics, you will drive the critical responsibilities listed below.
Partner with leadership across marketing, corporate IT, and the Enterprise Data and Analytics team to understand our digital funnel, develop measurements, uncover opportunities, and influence marketing strategy and roadmaps to achieve business objectives on the website and across digital channels.
Define, analyze, and report on core digital marketing metrics to identify causal relationships between marketing actions and outcomes.
Translate data into actions and recommendations – appropriately interpreting, building findings, and fully exploiting insights to maximize the business impact of digital marketing.
Drive the development of quantitative analysis, ad hoc reports, and models to support marketing decision making across web and digital services, particularly around lifetime value, retention, targeting, multi-touch attribution, and media mix optimization.
Deliver presentations to communicate findings clearly and effectively to marketing stakeholders and executive leadership.
Unlock insights and guide the business – everything from tactical site optimizations to broad level strategic direction that is grounded in data and substantial analytical rigor.
Manage the design, execution, and analysis of A/B or multivariate testing programs.
Drive collaboration with internal and external technology partners (e.g., marketing operations, IT, data science, and third-party vendors) to firm up requirements and prioritize deliverables to enable data for decision-making.
Lead and develop a high-performance team of marketing analysts.
7+ years of marketing/analytics experience with 2+ years of people management experience.
Understanding of SaaS marketing.
Proven experience in driving projects from start to finish, while driving impact influencing roadmaps.
Expert command of analytics, statistical modeling, state-of-the-art tools, and marketing best practices. e.g., causal inference, significance testing, regression analysis.
Experience with SQL, particular with big data.
Some coding ability in R or Python is a plus.
This job requisition is not eligible for employment-based immigration sponsorship by VMware.
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Digital Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2022-08-03
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.